n°04 — IBM, Paul Rand’s Graphic Standards Manual reprint pre-order

  Order — 50€


In 1956 the designer Eliot Noyes was employed by the Director of IBM to rethink the company’s design as a whole, from products to communication right up to the architecture of the buildings.

 Graphic Designer Paul Rand was invited to define all of the graphic documents used in the company. Thus began one of the most memorable graphic design projects of the 20th century, at the heart of the “IBM Graphic Design Program”.

 The series of IBM logotypes created by Paul Rand culminated in 1972 in a drawn version made up of layered strips, making the company’s initials instantly recognisable all over the world. This iconic logo, composed of 8 bars, continues to be used today.

 Between the sixties and the eighties a significant group of graphic rules and uses was documented and regularly updated in a folder that was organised into sections. Inside we can find the instructions that allow us to reproduce the logotype, graphic and typographic rules, designs for internal and external documents, signage and architectural applications. This document allows one to work with the company’s graphic signs in coherence and efficient discussion with other trades. Today this folder is an iconic, rare and little documented object and it seems important to us to render it accessible and distributable, to Graphic designers, students and anyone interested in the adventure undertaken by this emblematic company.

 Considering the many updates that were made to graphic design standards and norms, the different folders of the IBM norm that we consulted often differed greatly in terms of their content.

 The successive documents from the folder and their developments will be published and reproduced so as to offer the widest possible vision of the work accomplished over a period of more than twenty years. This work will be done in collaboration with the archive team from IBM New York, and the Kandinsky Library of the Georges Pompidou Centre in Paris.

 The project is being undertaken with the approval of the legal successors of Paul Rand and IBM itself.



ISBN: 979-10-95991-07-6
English + French translation
292 + 44 pages
235 × 320 mm
CMYK + 9 Pantone ©
High resolution scans of the original pages, scale 1/1.
Preface by Steven Heller
Design: Syndicat

n°03 — Revue Faire, look at things twice a month

   Subscribe — revue-faire.eu


Critical publications dedicated to the analysis of Graphic Design are sadly few and far between today, particularly in France, but also in Europe as a whole.

          Adopting an analytical and critical posture with regard to the forms and activities of Graphic Design, Sacha Léopold and François Havegeer intend to establish a printed publication that deals with these practices. The publication will work with seven authors in its first year (Lise Brosseau, Manon Bruet, Thierry Chancogne, Céline Chazalviel, Jérôme Dupeyrat, Catherine Guiral and Étienne Hervy). This initially limited choice, linked to a desire to propose an experience with a group that has previously participated together in projects, will then allow for the inclusion of foreign authors in the second year of publication.


The goals of FAIRE are as follows:
— To produce a publication based on the rhythm of the school year (appearing from October to May), for undergraduate students as well as researchers and professionals, documenting contemporary and international practices along with the history and grammar of styles.
— To publish 15 bilingual (French/English 30000+30000 characters), A4, 20-page issues per year.
— To document each issue as a unique, tentacular subject addressed by a renowned author, by encountering the authors and Graphic Designers involved.
— To consider and print an iconography that is specific to these subjects.
— To focus on emblematic practices that go beyond questions set by current trends and the perishable nature of a magazine.
— To allow authors to submit their intentions concerning thematic openings without imposing a particular subject to be treated.
— To organize events, launches, and encounters with international figures from the field of Graphic Design in connection with each issue.
— To offer subscriptions on a twice-monthly basis.
— To allow people to find four assembled issues in bookshops every two months, distributed by Les Presses du réel and Idea Books.
Il s’agit de FAIRE. It’s about DOING



20 pages
200 × 290 mm
CMYK or sometimes more
Saddle stitched binding
Design: Syndicat
7€ per issue

n°02 — The Middle Of The World, by Yonatan Vinitsky

  Order — 70 €


Absalon, Yaacov Agam, Alexander Calder, Marc Chagall, Lygia Clark, Naum Gabo, Rupprecht Geiger, Matt Montini, Bruno Munari & Leo Lionni, Ezra Orion, Chana Orloff, David Perlov, Dorothea Rockburne.


A limited edition book by Yonatan Vinitsky in the format of a completed sticker album.

 Inspired by popular French and Belgium sticker albums, the book inhabits a place between an artist’s book and historical documentation and re-enactment in the form of a large-scale completed sticker album sculpture. Vinitsky’s publication examines the studios of 14 international artists of the 20th Century, through the collaboration of more than 40 artists, writers, designers, photographers, architects and other related practitioners, working together under the roof of the book.

 The 14 studios were selected by Vinitsky from his personal list of art heroes. The book is constructed from newly commissioned texts and visual projects; without the use of any archival material, using performance, illustration, 3D models, photography, scanning, painting, sculpture and various re-enactments in order to ask what the artist studio means today.



David Adika, François Aubart, Ellie Armon Azoulay, Ariella Azoulay, Ewa Bickels, Alice Channer, Héléna de Laurens, Sophie Delpeux, Vanessa Desclaux, Oliver Evans, Jacob Farrell, Ryan Gander, Marie-Ange Guilleminot, Mark Higden, Sam Hryckow, Benjamin Lafore  & Sébastien Martinez-Barat, Myriam Lefkowitz, Achim Lengerer, Cédric Libert, Mathieu Loctin, Rebecca May Marston & Barnie Askew Page, Susan Meiselas, Aurélien Mole, Hans Ulrich Obrist, Ourie Ophir Azoulay, Émile M. Ouroumov, Janina Pedan, Florent Pierre, Pierre-Alain Poirier, Élodie Royer & Yoann Gourmel, Karin Ruggaber, Tom Shay, Moran Shoub, Sam Thorne, Ben Toms, Emilia Vinitsky Armon, Jonathan P. Watts, Hugo Wheeler, Jennifer Winkworth, Raphaël Zarka.



ISBN: 979-10-95991-038
304 pages
235 × 305 mm
290 pre-placed image stickers
Design: Syndicat
70 €
Limited first edition – 500 copies

n°01 — NASA, Danne & Blackburn’s Graphics Standards Manual reprint

        Order — 20€


Beyond a simple fascination for NASA, the manual is of interest for several reasons:
— It is an exhaustive presentation of visual identity – from letterheads to the markings on the space shuttle Discovery
— and thus allows the reader to apprehend the different formal, political and technical scales of the use of signs.
— The clarity of its texts which guided the personnel responsible for producing new documents contrasts sharply with the mainstream vocabulary in the communications field today.
— As an object, it is worthy of the interest it has created. It demonstrates the ambition and care taken in its presentation. Its format facilitates manipulation to ensure the organization, comprehension and implementation of the instructions and propositions it contains.


ISBN: 979-10-95991-00-7
164 pages
310 × 232 mm
Black + 1 spot color
5 spot colors swatch
Design: Syndicat
20 €

Founded by François Havegeer, Sacha Léopold and Kévin Lartaud, the Empire publishing house is an extension of the Syndicat studio’s activities related to images, graphic design and relations with artists.

      The company does not wish to define an editorial line regarding types of publications but to make questions of reproduction, documentation, and the circulation of images central through catalogues, monographs, theoretical works, magazines, posters or re-editions.